How to Prepare an Apartment for Sale in Prague: Key Tips from RE/MAX Atrium
- Jan Halik
- 5 days ago
- 3 min read
Selling an apartment in Prague may seem simple at first glance. Demand is high, supply is limited, and buyers often react quickly. Yet in practice, the same scenario repeats itself: two very similar apartments, the same location, a similar price — and still, one sells quickly at full price, while the other stays on the market and is gradually discounted.
The difference is usually not in the property itself.The difference is in the preparation.
And that preparation has a direct impact on the final result of the sale.
🧭 Selling an apartment is not just about listing it
Today, an apartment will almost always sell “somehow.”The real question is: for how much, to whom, and under what conditions.
Every detail a buyer notices even before the first viewing shapes their perception of the property’s value. That perception quickly translates into price expectations and negotiation strength.
Preparation is therefore not a formality, but a strategic part of the sales process.
🧑💼 The role of the agent: presentation that is attractive and truthful
The agent’s job is not to “embellish” the apartment, but to present it in the best possible light without distorting reality. Buyer trust is built when the presentation matches the actual condition of the property.
📸 Professional photography as the foundation
Photos determine whether a potential buyer even opens the listing. In Prague’s competitive market, where buyers often choose from dozens of properties, high-quality visual presentation is essential.
Good photography means:
working properly with light
a clean and well-organised space
realistic representation of room sizes
a clear and easy-to-read layout
The goal is not to create unrealistic expectations, but to attract the right buyers — those who already know what to expect before they arrive for a viewing.
📋 Clear information without question marks
Part of the agent’s role is also to ensure that:
the layout is easy to understand
the condition of the apartment is described honestly
technical and legal information is presented clearly
The fewer uncertainties there are, the smoother the sale — and the less pressure there is for price reductions.
🏠 The owner’s role: prepare the apartment, not rebuild it
The owner has a crucial influence on the preparation process. This does not mean large investments or expensive renovations. On the contrary — small, targeted adjustments tend to have the greatest impact.
✅ What is worth doing
fix minor defects (loose skirting boards, leaking taps)
repaint in light, neutral colours
declutter and make the space clearer
tone down personal style in favour of a universal look
Buyers need to be able to imagine their future home, not someone else’s life.
❌ What usually does not pay off
costly renovations before selling
replacing kitchens or bathrooms “just to be safe”
investments that do not translate into a higher sale price
Most buyers plan to adapt the apartment to their own needs anyway. The seller’s task is to provide a clean, functional and visually appealing base.
💸 Preparation affects the price more than it may seem
An apartment that is not well prepared:
attracts fewer buyers
stays on the market longer
creates pressure for discounts
A well-prepared apartment, on the other hand:
inspires greater trust
encourages competition among buyers
gives the seller a stronger negotiating position
In the Prague market, these differences are often measured in hundreds of thousands of Czech crowns.
🏢 RE/MAX Atrium: when details make the difference
At RE/MAX Atrium, we see apartment preparation as a key part of the entire sales process. It is not about cosmetic changes for a listing, but about a well-thought-out approach with a clear goal: to sell the property as well as possible.
Because in Prague, it’s not just location and square metres that matter.What matters is how the apartment feels in the very first minute.
Jan Halík
Real Estate Agent
📞 +420 603 377 791
RE/MAX Atrium
Podolská 811/138
140 00 Praha 4 – Podolí
